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SEO stands for search engine optimisation.

On the face of it, SEO is a pretty simple concept. You make changes to your website to make it more attractive to search engines for specific keywords/search phrases. As a result, those search engines (such as Google, Yahoo, Bing) reward your website with higher rankings which leads to more traffic to your website daily. Most of the time, more traffic also translates to more sales.

The closer you are to the top of the rankings, the more people see your website. It’s in the execution of SEO where it becomes more complex. You need a website that’s relevant to your niche and has a lot of authority. That’s what search engines like to see. Your website offers the answers to users’ questions and you’re a trusted resource for information.

To boil it all down, SEO is a blanket term that encompasses a range of strategies used to achieve high rankings for your website in search engines. And that’s important because 95% of your customers use search engines to find products and services.

Stay one step ahead of Google and you’re two steps ahead of the competition. Google is constantly changing its ranking algorithms and keeping up with this moving target can be a major roadblock to SEO success. SEO that’s not up to date can lead to falling rankings, fewer leads, and shrinking revenue. But this shouldn’t stop you from investing in SEO. Done right, it can do absolute wonders to your bottom line. We’ve put endless research into getting best practice SEO techniques down to a fine art. We tap into Google’s powerful tools and analytics to craft strategies that deliver targeted, high-quality traffic to your website on auto-pilot. Permanently.

Looking to nail down the top position on page 1? High-quality SEO is about employing intelligent strategies that emphasise the specific needs of your customers for your business. We harness the ability of SEO to specialise in a particular niche or a specific location or region. This demonstrates your brand’s authority, so Google looks at your website more favourably, increasing your chance to claim the top rankings of highly-relevant searches.

You end up with the traffic that wants to buy what you’re selling. But how do we get there? Say you do a little investigating and notice your search engine rankings have plummeted. Visitor numbers are shrinking. No one’s finding you on Google, traffic is dropping and it’s clearly affecting sales in your business.

Time for an SEO overhaul. We will get your website back on track with our SEO specialization. It starts with a comprehensive site audit. We present our findings, with reports on the SEO factors affecting your rankings and conversions. You can also size up the SEO performance of your competitors. Having harvested the data, we outline the most effective strategies for regaining or building traction for the first time and driving better quality traffic to your business on a permanent basis.

Once you’ve given the green light and the double thumbs up to us, we get cracking on an intensive long-term SEO campaign. We conduct in-depth research into the keywords that signify ‘I’m ready to buy right now’ within your target audience. We also engage in building quality links that boost your authority and trust rating with Google and all other search engines. Let’s get started today.