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Do you want to establish authority in your niche and boost your online presence? Publishing guest posts on an esteemed platform like LA Weekly can be the perfect solution.
LA Weekly is a source of diverse content, from local news and entertainment to food and lifestyle. Its diversity makes it an excellent platform for writers who want a huge audience reach.
Whether you are a seasoned writer or a beginner, publishing guest posts can open your door to new opportunities.
In this article, you will be guided through the ten critical steps to help you successfully publish a guest post on LA Weekly. From getting to know LA Weekly and your audience to writing a compelling pitch and promoting your work, this post has you covered.
Let’s jump right to it!
Step 1: Understand the Benefits of Guest Posting
Before you begin, you must understand what’s in it for you if you start guest posting.
- Increase brand exposure
Publishing high-quality content on established websites can help you reach people who haven’t heard of your brand before. The best thing about it is that they knew about your company from a credible source, giving you a favorable impression.
- Strengthen online authority
Posting on a site your potential customers trust can make the audience see you as an expert in your field or niche.
- Boost SEO
Obtaining quality and natural backlinks through guest posting will make your brand rank higher on search engines.
Step 2: Do Your Research on LA Weekly
Get to know LA Weekly’s audience and the type of content it publishes so you can come up with content that resonates with the readers. By doing your research, you can make sure that you craft content that aligns with the publication’s standards.
- Read existing posts
Get a good grasp of LA Weekly’s popular topics and content. You can also study the style and tone they’re using so you can craft a tailored post.
- Learn content guidelines
The site may have content guidelines you need to familiarize yourself with first. Find out if there are required word counts or a standard format you should follow. When you know these things, your chances of getting your guest post published will significantly increase.
Step 3: Choose an Appealing Topic
Catch the attention and interest of LA Weekly readers by choosing a topic that is timely, relevant, and aligned with your expertise.
- Identify trending topics
Based on your research in Step 2, you may have noticed that some posts are gaining more traction than others. If possible, choose a topic related to those trending posts.
- Find a unique angle
Following LA Weekly's guest post standards is a must, but make sure you have a unique perspective or angle on your chosen topic. Make your submission stand out by providing new insights or fresh takes on the topic.
- Focus on your niche
Choosing a topic aligned with your niche or expertise ensures you give the audience valuable insights and establishes you as an authority in your field. Crafting content on something you know best boosts your post's credibility.
Step 4: Write a Compelling Pitch
A well-written pitch is your way to making a great first impression. Your pitch should clearly outline your idea and why it suits LA Weekly and its audience.
- Personalize your pitch
Address the editor by name and refer to existing articles related to your pitch. A personalized pitch shows that you understand LA Weekly’s content and audience, increasing the chances of your pitch being taken seriously.
- Highlight the relevance of your pitch
Show how your chosen topic is relevant to current trends and LA Weekly’s audience, making your pitch more compelling. Editors want content that will resonate with the publication and its readers.
- Emphasize the uniqueness of your idea
A unique perspective or idea is what sets you apart from others. Editors get tons of pitches all the time, so showing what makes your idea special can help you stick out from the numerous pitches they’re reviewing.
Step 5: Write a High-Quality Guest Post
Once the editor accepts your pitch, it’s time to craft your content. Ensure your post is high-quality and written according to the provided guidelines and formatting.
- Conduct thorough research
Make sure your post contains accurate and insightful information for your readers. Also, supporting your points with credible sources can help you build trust and establish authority.
- Organize your content
A post with a clear and logical structure is easier to read and understand. Organize your content into sections by dividing it into headings and subheadings to make it engaging and easier to follow.
Step 6: Edit and Proofread Your Post
Before submitting your work, ensure it has undergone editing and proofreading to fix errors and enhance clarity. Well-polished work can make a professional impression.
- Review your content
Edit and proofread your work to fix inconsistencies, typos, and grammatical errors. With a polished post, you can increase your chance of getting your work published in LA Weekly.
- Ask for feedback
A peer review can be a big help. Having an extra set of eyes to review your post can help you get valuable feedback and spot errors you might not have noticed.
Step 7: Optimize Content for SEO
Incorporate Search Engine Optimization (SEO) strategies to maximize the reach of your content.
- Identify relevant keywords
Find SEO keywords relevant to your topic and LA Weekly’s content. Incorporate them naturally within your title, headings, and your content’s body. But avoid keyword stuffing as it harms SEO and readability.
- Include internal and external links
To improve SEO and provide more value to your audience, add links to relevant LA Weekly posts and credible external sources.
Step 8: Submit Your Post to LA Weekly
Once your post is ready, you can submit it to LA Weekly for approval. Make sure you follow any submission instructions and attach all necessary documents.
- Send your content
Email your polished and optimized guest post to the editor. If there are any specific submission instructions given, make sure to follow them to the T.
- Include all necessary information
Attach any additional files like a short bio of the author, a headshot, and your contact details.
Step 9: Send a Follow-Up
If you don’t hear back from the editor, you can send a polite follow-up to ensure your submission is on LA Weekly’s radar.
- Be patient and courteous
You can check on the status of your submission after a week or two of not hearing back from the editor. Make sure you communicate your follow-up with patience and courtesy.
Step 10: Promote and Connect
Once your guest post is successfully published in LA Weekly, you can start promoting it and engaging with your audience to increase impact and reach. Doing so can build your reputation and relationship with the readers.
- Promote on social media
Share the link to your post across all your social media platforms. Use relevant hashtags to boost visibility, or tag LA Weekly on your posts if possible. This will also help encourage your existing followers to read and share your guest post.
- Connect with readers
Responding to comments is a good practice when your guest post starts gaining traction. It can help you foster a connection with LA Weekly’s broad community and boost your credibility. And if the editors see that you’re an active contributor, it could lead to more opportunities.
FAQs
- Can I send more than one guest post pitch to LA Weekly at a time?
Yes, you can send numerous guest post pitches to LA Weekly. However, ensure each submission contains a unique pitch tailored to varying sections or topics. By doing this, you can increase your chances of getting one or more pitches accepted.
- How long does it usually take for LA Weekly to publish a guest post?
The timeline can vary. Once your pitch is accepted and you submit your final article, it can take LA Weekly a few weeks to publish.
- What are typical reasons for guest post rejections in LA Weekly?
Some common reasons include the following: the post doesn’t adhere to submission guidelines, lacks uniqueness and originality, poor content quality, and topics pitched are not relevant to LA Weekly’s content.
- Can I include links in my guest post?
Yes, you can include relevant links that add value to your post. However, avoid excessive self-promotion.
- Can I submit a post to LA Weekly that has been published elsewhere?
No, LA Weekly requires exclusive rights to your submission. Make sure you submit original content that has yet to be published elsewhere.
- What should I do if LA Weekly rejects my submission?
If LA Weekly rejects your guest post, don’t feel discouraged. Ask for feedback, polish your content, and try submitting it to another publication. Continue writing and improving your skills.
- How do I track the post’s performance on LA Weekly?
Use third-party applications like Google Analytics to track the traffic and engagement your guest post receives.
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